Building Trust, Innovation, and Opportunity
Meet the Team Behind the Vision
At The Soto Group, we are more than developers—we are visionaries. Our team of industry leaders brings decades of expertise to every project, ensuring precision, innovation, and profitability.
Honesty: Transparent communication at every step.
Integrity: Upholding ethical standards for long-term success.
Winning, Humbly: Delivering excellence with respect and humility.
Through our signature wash, rinse, repeat approach, we ensure sustained growth and opportunities for sale-leaseback options at key milestones.
Soto Group is the preferred developer for the premium express car wash company, Jet Speed Express. Our specialty is taking down larger tracks of vacant land or underutilized shopping centers and developing/redeveloping the property by incorporating a Jet Speed Express Car Wash with ancillary retail, restaurant and automotive uses.
In addition to Jet Speed Express, Soto Group also develops for a variety of national and regional retail, restaurant and commercial tenants.
Our Team of Experts
At The Soto Group, we’ve assembled an extraordinary team of industry leaders, each bringing a wealth of knowledge, skill, and experience to ensure the success of every project. Together, we are redefining commercial development and car wash operations through innovative strategies, meticulous planning, and uncompromising quality.
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Patrick Fiedler
Principal
Design & Engineering -
Craig Young
Principal
Land Use & Legal -
Aaron Tofani
Principal
Development & Leasing -
Rich Mortensen
Principal
Operations & Finance