Principal – Operations & Finance

Rich Mortensen is the go-to expert for turning vision into reality. With a deep passion for construction and development, Rich has built his career from the ground up—literally. From his early days as a tile setter to running complex commercial projects, Rich’s commitment to quality is evident in everything he does.

After transitioning from banking to construction, Rich quickly established a reputation for delivering high-quality projects on time and within budget. His passion for car washes was ignited after attending a car wash convention in 2018, and he has since brought that same dedication and craftsmanship to building and operating the finest express car washes.

Rich’s hands-on approach, combined with his expertise in both custom home building and large-scale commercial projects, ensures that every development he leads is executed with precision. He is not only a master of construction but also a visionary entrepreneur, making him a cornerstone of The Soto Group’s success.